Physical Store - Aquarium Boutique

Big News: Aquarium Boutique to Open Physical Stores Across Bulgaria

Date April 1st
Author Stoyan Rusev, Founder of Aquarium Boutique

After months of negotiations, brokers, architects, business meetings, and endless testing of office coffee machines, we can finally announce something truly big.

Aquarium Boutique is opening physical stores in Bulgaria’s largest cities.

Where

Sofia – 42 Algae Boulevard, right next to "Mossy Zone" metro station.
Plovdiv – in the brand new AquaMall complex in Trakia – complete with our own waterfall and a Koi bar.
Varna – on the coast, across from the Sea Garden – the first store with marine aquariums and real wave simulation.
Burgas – inside the decommissioned ship "Signal," docked at the port – our shop will be located in the hull.
Ruse – a brutalist-style building featuring an 8-meter aquarium inspired by the Danube River.
Stara Zagora – the first aquatics shop with a vertical Elodea greenhouse.

What to expect

Live aquascaping showrooms where you can see products from Chihiros, MasterLine, Schego, WIO, and Repashy in action.
Aquascaping workshops every Saturday.
A team of experts who won’t judge you if you still think Ancistrus is a type of plant.
A secret room, only accessible if you say “CO2 is life” – what’s inside? You’ll find out.

And most importantly

If this news sounds too good to be true... maybe check the date.

Happy April Fools’ Day from the Aquarium Boutique team!

Until imagination becomes reality, shop online – quickly, easily, and with delivery to Sofia, Plovdiv, Varna, Burgas, Ruse, Stara Zagora, and every place where aquariums and aquatic passion thrive.

Visit our online store

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