Founded by Stoyan Rusev, Aquarium Boutique is the result of years of dedication to excellence in both sales and aquatics. With over 16 years of experience in international sales, Stoyan works daily with senior decision-makers across industries—people for whom quality is never a question, but a requirement.

This business mindset, combined with a personal passion for aquariums, led him to a simple but powerful insight:

👉 High-quality aquatic products should be more accessible.

Stoyan had experienced firsthand how difficult it can be to find aquarium supplies that are both trustworthy and effective. Tired of compromises, he decided to launch Aquarium Boutique—a store focused entirely on products that he personally uses, trusts, and recommends.

What Makes Aquarium Boutique Different

Aquarium Boutique isn’t just another online aquarium shop. Every item in our catalog is handpicked for its proven quality, reliability, and value. We avoid the mass-market, low-quality traps that often dominate the aquarium world and instead offer only products that deliver long-term results.

From CO₂ systems and filtration to lighting, aquascaping tools, and fish nutrition—we focus on brands that are respected by professionals and hobbyists alike.

Our Core Values

We’re guided by five core values:

Quality, Integrity, Expertise, Functionality, and Customer Care.

Our mission is simple: to make professional-grade aquarium products available to enthusiasts across Europe with full transparency and expert support.

How We Help

Whether you're a beginner or a seasoned aquascaper, we help you build an aquarium you’re proud of—without the trial-and-error and frustration that come from using the wrong tools.

We offer:

Overcoming Challenges

Building Aquarium Boutique meant navigating a market flooded with mediocre products and exaggerated marketing claims. One of the biggest challenges was to filter through the noise and partner only with brands that live up to their promises.

Thanks to years of experience in sales and negotiation, Stoyan was able to establish direct relationships with premium manufacturers—bringing top-tier products to one place at fair prices.

Looking Ahead

Aquarium Boutique is just getting started. With new partnerships forming and new products being added every month, we’re building a space where quality and trust come first.

Whether you're setting up your first nano tank or maintaining a high-tech planted system, we’re here to support your journey—with the same attention to detail and commitment to quality that inspired our beginning.